Treuth Privacy Policy
Welcome! At Treuth, we take privacy seriously and are proud to be leaders in the field of internet technology and innovation. As a true innovator in the way people, including ourselves, obtain important information that saves lives and protects privacy, we innovate with a Privacy by Design approach. Our privacy policy is aimed to clarify what information we collect in this website and how we safeguard it while innovating to provide life-saving alerting worldwide.
The effective date of this privacy policy is June 30th, 2022.
Treuth was founded with the basic premise that communities can fight back against organized crime and violence by empowering those charged with protecting all of us with timely and appropriate information to act quickly to save lives and protect property.
This is precisely why Treuth is a Public Benefit Corporation, with a social mission to support nonprofits and NGOs with resources at its disposal to find missing children, and eliminate violence against women and children around the world. Our success, in part, comes from our ability to achieve two basic technology needs in a holistic fashion:
Preserve every person's right to be protected using technological advancements anywhere in the world.
Respect every person's privacy by limiting, to the extent possible, personally identifiable information used to fulfill our mission.
We believe that it is possible to provide each individual human being with the privacy they deserve, while providing a society that embraces freedom, opportunity, and the pursuit of happiness. We strive to develop positive-sum innovations that are both valuable and life-saving.
Scope of Privacy Policy
This Privacy Policy applies to Treuth.com, and not any other partner or website that may be linked to or from this website.
How Does Treuth Help the Public?
Treuth is a U.S. Public Benefit Corporation that supports alerting authorities, for-profit and non-profit corporations worldwide to continuously provide ways to message vital details to individuals charged by the public bodies, government or corporations to help save lives and protect property. This information may include information about organized crime online or in local stores, threatening information online that poses a serious risk to public safety, including terrorism, or communications between the public and private sector that helps prevent crime.
Treuth and its partners encompass a very broad range of technology and expertise, including law enforcement, loss prevention specialists, government experts in terrorism, technology engineers, standards process development, and alerting authority operations. At times, where permitted, we may use data aggregated from networks to further enhance public safety to make them more effective.
Treuth does collect or maintain needed PII, personally identifiable information, and when doing so complies with laws and regulations as mandated by each country’s organizations utilizing the services herein.
What is a Cookie, Pixel Tag, or Similar Technology?
A cookie is an industry-standard small data file placed on a person's computer. Cookies allow computers to 'remember you' when you return to a website. People have the capability of deleting cookies on their machine; however, if they enjoy the convenience of a website saving items in a shopping cart and providing for a more personalized experience you may want to allow cookies to be used. This website may contain, in addition to Treuth.com cookies, other third-party cookies that assist us in operating our website.
A pixel tag (also commonly known as a web beacon) is an industry-standard, often-transparent graphic image usually no larger than a 1x1 pixel that is placed in a website or e-mail. No PII is transferred in this pixel tag.
Pixel tags may be used by Treuth to transfer relevant anonymous data from this website or millions of others to servers for the purpose of providing vital life-saving as well as online advertising by FIA and its Partners. Cookies may be used to link anonymous data to non-identified unique users so automated systems can make millisecond decisions about getting the right alert to the right person at the right time and in their native language. Treuth is a supporter of the Federation for Internet Alerts, our sister organization, and will do all it can to help save lives using this technology globally. Other similar technologies relate to systems that maintain pseudonymity through anonymous IDs, like Google's Advertiser ID.
Disclosure of Information
Treuth may disclose proprietary, anonymous information to effectively alert the public during an emergency providing reporting to alerting authorities to improve the effectiveness and accuracy of our technology. Treuth may share information with other third parties to assist in criminal investigations and matters involving other public safety matters. Treuth may also need to disclose information (1) if we believe that there has been a violation of the law, of your rights, or of Treuth's rights, (2) to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law, and (3) if our company or substantially all of its assets are acquired.
Data Retention
If you have contacted us or provided PII to Treuth to be contacted or join our mailing list, we will retain your information for as long as you're active or as needed to provide you with information. If you wish to have your information deleted or request that we no longer use your information to provide you services, please email us at connect@treuth.com.
Choices and Opt-Out.
If you prefer not to receive relevant alerting from FIA or Treuth online, please visit the NAI (Network Advertising Initiative), which allows for the central opting out of cookies from a single opt-out page. To find out more, and opt-out of NAI member cookies, click here. You can also opt-out at the DAA's (Digital Advertising Alliance's) website www.aboutads.info. If you delete your cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choice.
Safeguarding Information We Collect and Use.
The security of your information is important to us. We have implemented appropriate security measures to protect the information in our care, both during transmission and once we receive it. We take physical and technical security measures to protect our data from unauthorized access, as well as unauthorized disclosure.
Privacy of Children
We are committed to protecting the privacy of children. Treuth’s services are not in any way intended or designed to attract children under the age of 13.
Changes to This Privacy Policy
We may change this Privacy Policy from time to time. When we do, we will post the change(s) on our website. If we change the policy in a material way, we will provide appropriate notice to you by email (sent to the e-mail address specified in your account) or by means of notice on this site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. If you have questions or concerns regarding this statement, please contact us with the form below.